January 11, 2025
Something has got to change
Facing a critical moment for wine
The world and the ways of thinking about it are changing fast. It seems the era of shapeshifting: What was up is down and what was good is bad — to at least big swaths of the world it seems.
What’s the new normal is anybody’s guess.
The little corner of the world that is wine is facing a potential tidal wave of change as well. It’s not unwelcome.
In the Old World, every generation drinks less wine than the previous one. And wine has been battered by inflation, cocktails and a new wave of abstention.
Wine has always changed. The upward curve of the wine quality revolution and accompanying prices is relatively young, having begun in earnest in the 1990s.
Now wine is ready for another serious upheaval.
Read about my thoughts and proposals in the latest Robert Camuto Meets... (free) at winespectator.com.