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Taking Pink Wine to its trendy heights in Saint-Tropez
It's an early summer day in the Saint-Tropez port, which is lined with mega-yachts and suntanned tourists, and Grégoire Chaix fills my glass with a pink liquid he predicts I will not like.
“You are not the target market for this—at all,” the Tropezien winemaker and entrepreneur says at a table of his restaurant, the Bar du Port.
He is pouring—over ice—his 10-year-old invention called Ice Tropez, a sweet and fizzy pink wine cocktail flavored with peach extract that comes in a cylindrical clear glass bottle or a pink can. It tastes like a cross between rosé and Snapple and comes in two versions: one with a low alcohol level of 6.5 percent and a non-alcoholic one made with grape juice.
“The target is young, mostly women, who want something festive and sweet,” he explains. At 45, with a shaved head, tails-out white shirt and jeans, he is the image of a southern French businessman. “Today we need new ways to get young people into wine.”
So, why am I here?
Because pink wine is booming and fashionable, and Chaix represents a wing of the trendy camp here in jet-set Saint-Tropez....read the full blog at winespectator.com
See the Video Trailer for PALMENTO on You Tube....
Robert reads from and discusses Palmento at McNally Jackson books in NY Sept. 2010.
Robert on radio