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How the son of a Piedmontese winemaker, launched Italy's booming craft beer scene
Teo Musso's stellar success was shaped by a fight with his father, a Piedmont winegrower who insisted his children drink the family's home vino with meals.
"He made me drink wine mixed with water," Musso says, adding that the stuff often approached vinegar.
A punk-rock rebel at 15, Musso defiantly told his Dad, 'I want to drink beer!'"
Today at 50, the bearded, gray-mopped Musso has followed that proclamation to become a guru of Italy's booming craft beer scene and to build one of the world's hottest artisanal beer brands, Baladin.
Baladin beers are served in high-end European restaurants in Musso-designed tasting glasses. He owns 13 themed pubs across Italy, is a partner in breweries inside Eataly stores in New York and Rome, and has opened a hip, gastronomic beer-pairing restaurant called Casa Baladin on the main square of his native Piozzo (pop. 1,000), a Dolcetto-producing town 10 miles southwest of Barolo.
I recently spent a day in Piozzo and came away impressed by the creative whirlwind that is Musso, as well as by his beers...Read the full blog at Letter from Europe/winespectator.com
See the Video Trailer for PALMENTO on You Tube....
Robert reads from and discusses Palmento at McNally Jackson books in NY Sept. 2010.
Robert on radio