Tickling Pink

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What you didn't know-- or even think about rosé

If you're like me, you don't reflect much when sharing a bottle of good summer rosé. You chill, open, pour and drink.

But in Provence, the leader of fine rosé, a lot of thought goes into rosé—right down to the shade of pink that attracted you in the first place.

"Today people like rosés that are very pale that give the impression of lightness," explains Gilles Masson, one of the world's foremost rosé thinkers. "It's aesthetic—the idea that rosé should not only be good, it should be beautiful."

"Why deny the pleasure of the eyes?" adds the blue-eyed Frenchman, throwing in the obligatory reference to beautiful women...Read the full blog at the Wine Spectator.